Who Makes Sears Easy Living Paint

The strong housing market place is currently at a level non seen since Oct 2007. And as any new homeowner knows a little paint and a few flowers goes a long way in fixing up a place.

Shedding assets has been a major part of Sears Holdings' business for years.

Sears (SHLD) seems to retrieve and so too. On Tuesday, the company announced that information technology will be bringing back paint to its stores as home improvement projects go along to increase.

Housing starts rise to 2nd highest level since Oct. 2007

Options volition include paint from brands such as Craftsman, Weatherbeater and Like shooting fish in a barrel Living, with prices ranging from $ii.49 for paint from Easy Living to $33.99 for paint from Weatherbeater. The retailer will offer more than 2,400 dissimilar colors and volition also carry related painting accessories and have a sales team devoted to the subject in every store.

The reintroduction will be gradual, with Sears bringing the offerings to 23 stores across the country before rolling it out to all of its retail spots. Albany, Northward.Y., Des Moines, Iowa, Flint, Mich., Louisville, Ky., and Pittsburgh, Pa. will be amongst the first batch of locations to see it in their stores.

Sears had previously stopped selling paint in 2012.

The return to paint comes equally Sears continues to struggle. Terminal week the company reported a loss of $395 1000000, or $3.70 a share, compared to profit of $208 1000000 in the year-ago quarter, or $i.84 a share for the second quarter. In a bid to turn things around Sears is investing more in appliances and home services. In May, Sears opened a store dedicated entirely to selling appliances, which the company says is one of its best categories.

Shares of the company were down 0.6% to $14.29 in morning trading.

Sears records another bleak quarter equally concern struggles

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